Why IAF Beverage frozen drinks?

The short answer: IT'S A GROWTH BUSINESS! Carbonated soft drink sales are slowing steadily and the market for nutritious drink products is booming! What's more, the growth of other fast food industry categories has slowed to 3% or less, while the market for frozen juice and smoothies is growing at a 30% clip!

Entrepreneur Magazine calls the frozen juice drinks/smoothies category one of the Top 10 new business concepts.

It is now estimated that nearly half of all Americans - especially children - are at least somewhat overweight. Living better and eating right is on the top of everyone's mind. IAF Beverage products are made with real fruit juice and packed with vitamins - designed to meet the needs of today's more savvy customers!

While the drinks are frozen, the category is hot. You can be a part of this incredible growth opportunity!

Is the growth of coffee a good example?

You bet. From out of nowhere, Starbucks has grown to almost 9000 locations, opening 1200 stores alone in 2003. Now, coffee shops have been around forever, and convenience stores have offered coffee-to-go for nearly as long. So why the Starbucks phenomenon? The product is excellent and so is their service, but there's another important dynamic at work. We call it the philosophy of "within arm's reach." By having their product in thousands of locations - virtually "within arm's reach" of customers any time and anywhere - they dominate the marketplace with very little advertising.

Compare this with frozen juice/smoothies market. Everyone loves the product, year round. It's less expensive than coffee, more refreshing, and - best of all - better for you! The problem is that it hasn't been "within arm's reach." IAF Beverage - with you as a franchise distributor - plan on doing for this market what Starbucks did for coffee. We're going to put IAF Beverage brands "within arms reach" of consumers across the country - and, eventually, around the world.

The Strategy for Growth

IAF Beverage's strategy is multifaceted and non-traditional. We're not planning on being at the neighborhood c-store, nor are we opening company stores. Instead, we identify existing locations that already have people traffic.

One non-traditional target market is schools - where children can develop an early preference for our brands. With new government mandates about school meals offering a minimum daily requirement of fruit, our juice products qualify to meet the fruit requirement - and qualify cash-strapped school districts for the federal assisted School Lunch Program. What's more, our products sell themselves with kids - wow, which do you think a kid would choose - a bowl of fruit or a frosty IAF Beverage or Ice Age juice drink?

And there are many other non-traditional target markets where IAF Beverage brands are already being sold, such as: Ball parks, Bingo parlors, Bowling complexes, Sandwich shops, Health clubs, Hospitals, Hotels, Office Buildings, Restaurants, Skating rinks, Country clubs, Tennis clubs and many others.

IAF Beverage brands are going to be "within arm's reach" of consumers everyday.

What makes the IAF Beverage Franchise Distributor program unique?